14 DIGS.NET | 9.28.2018
(clockwise from
top) e Surfrider
is a boutique hotel
designed to feel
like the ultimate
beach house in
Malibu. Solid natural
materials prevail
such as reclaimed
wooden floorboards,
custom-made teak
beds, stone, ceramic
tiles and linens.
C I T Y | T H E S U R F R I D E R
"With e Surfrider, we took a 360-degree approach to
hospitali, from the design vision, architecture and
interiors, all the way through to guest experience,"
Goodwin says. "Our internal brief was to celebrate its
iconic past while still honoring the future, and to deliver
it all in a design-forward boutique hotel. e opportuni
to be able to do this—to create a local experience in a
design conscious way—is the reason why e Surfrider
stuck with me from my childhood and was love at first
sight for Alessandro and Emma. It was an opportuni to
epitomize the California dream once again." e intention
was to create an environment where visitors would
immediately feel good and alive, and where they would
be inspired and relaxed. At e Surfrider Malibu, "Make
yourself at home" is not just something guests might hear
in passing, it's the hotel's motto. "e Surfrider has been
designed to feel like your very own Californian beach
house complete with staff, complimentary surf boards,
stand-up paddleboards and a guest-only roof deck bar
and restaurant which overlooks one of the most iconic
waves in the world," says co-owner Emma Goodwin. "It's
been amazing to see how many L.A. locals have been
using it as just that—their own beach house. We have
guests from as close as the Pacific Palisades or further
east who have standing reservations once a month!"
Facing the Pacific Ocean and iconic Surfrider Beach,
made famous in the classic movie e Endless Summer,
the hotel invites visitors closer to nature, to admire the
endless horizon, combine relaxation and adventure,
and to enjoy the sunshine, fresh air, healthy food, good
wine, music and some fun. Complementing the locale
is the hotel's décor. Natural materials such as reclaimed
wood, stone, ceramic tiles and linen combine with so
tones in the public areas and inside of the 18 rooms and
suites—all of which feature private terraces. Books and
photographs complement the charming atmosphere. e
hotel's common area is also home to a library. Here, life
is simply better.
PHOTOGRAPHS:
COURTESY
OF
M.K
SADLER
AND
NICOLE
FRANZEN
