DIGS is the premiere luxury real estate lifestyle magazine serving the most affluent neighborhoods in the South Bay and Westside of Los Angeles, California.
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BILL RUTH, CARISSA WRIGHT AN D CHARLIE R AINE PRINCIPALS, RUTH & RAINE BILL RUTH | 310.621.2885 CARISSA WRIGHT | 310.987.1829 CHARLIE RAINE | 310.377.4932 RUTHANDRAINE.COM (from top) Scenes from a dreamy estate on the Palos Verdes Peninsula, listed by Ruth & Raine "W E H AV E TH R EE OF TH E TOP AGEN TS I N OU R GROU P, FROM TH R EE OF TH E TOP BROK ER AGES. TH ER E'S NOW H ER E ELSE YOU CA N GET TH E SA M E E X POSU R E FOR A LISTI NG." "I had a client who I sold a lot to years ago," recounts Charlie Raine. "He built a beautiful house on the property." When the client was ready to sell that beautiful house, he called Charlie. e listing wasn't automatically his, though—there were three other real estate teams in the mix, all gunning for it. at's when Charlie called Bill Ruth. "Bill and I went to high school together," says Charlie. Both of the agents, natives of Palos Verdes, were born into the business: Charlie's father was a commercial broker and his mother a residential agent; Bill's father was a commercial developer and his mother, an agent at their namesake Ruth Realty. Both knew Palos Verdes down to its weather patterns and individual streets, and real estate like the back of their hands. "But we had to fight for it," says Charlie of what was his first real estate win with Bill. "It was a big, big sale." So big, the sale had the distinction of being the highest for over a decade in pricey Palos Verdes. e two paired up again on listings from time to time over the next couple of years and, in 2009, made Ruth & Raine official. e two have enjoyed a fruitful partnership as hometown agents, and a couple of years ago, another agent joined the mix. Real estate agent Carissa Wright and her husband were looking for a house in Palos Verdes and connected with Charlie and Bill. Impressed by her real estate savvy, they asked her to join Ruth & Raine. "We have three of the top agents in our group, from three of the top brokerages," Bill points out. He and Charlie are with Keller Williams and ReMax Estate Properties respectively, and Carissa is with Beach City Brokers. "And— you're paying the same price. ere's nowhere else you can get the same exposure for a listing." Adding to this is the trio's expanded geographic reach across Palos Verdes and the Beach Cities. "Carissa is in Redondo Beach and Charlie and I are up on the Hill," explains Bill. Working together means greater exposure for their listings, and the ability to service clients throughout the close-cousin markets. (A specialty of Carissa's, for instance, is relocating Beach Cities clients who wish to move to Palos Verdes.) Another boon to the merger is chemistry. "ere's nothing written down," says Bill about their partnership. "Everything's on a handshake." is speaks to their trust and easy camaraderie, evidenced by the good-natured joking and laughter throughout our interview. "My husband calls them my work husbands," Carissa says with a chuckle. "We're always texting each other, the three of us. Constantly." Whether choosing real estate after growing up in the business, like Bill and Charlie, or selecting it independently, like Carissa, success in the industry seems to require embracing it as a lifestyle, not just a job. At Ruth & Raine the firm, this approach is multiplied by three. "One of us is always available to our clients," Bill comments. "at's the most unique part about us—you talk to a principal at all times. You're never talking to someone who is not the rainmaker." - Bill Ruth, Ruth & Raine 3.15.2019 | DIGS.NET 27