14 DIGS.NET | 5.10.2019
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P R O F I L E | U N L I K E LY F LO R I S T
W I T H G O OD DE S IG N B ON E S , A N A RT S Y, I N DUS T R I A L V I BE
A N D A S OA R I NG 2 5-FO O T-H IG H C E I L I NG , T H E WA R E HOUS E
I S A " PL AC E TO CA L L HOM E ."
N
ot long ago Falls put his van in park to set up
shop in a 2,000-square-foot studio in the heart
of Venice. With good design bones, an artsy,
industrial vibe and a soaring 25-foot-high ceiling, the
warehouse is "a place to call home, a place to dream
up and realize large-scale installations, a place to offer
the community of Venice a place to congregate with
our Jazz nights, and a place to share with people who
need a place to shoot their product or host their own
events," says Falls. "It's a Proteus of a work space."
And not without its rustic charms, a patina of rusted
walls and exposed beams, not unlike the working
warehouse space of a hip neighborhood startup.
"Reclaimed wood frames doorways, act as a living
wall and structure, to frame a home made out house,"
describes Falls. "It also frames giant chalkboards and
is stacked in corners ready to create, well, whatever it's
needed for. One of the walls is coated with a healthy
amount of dried flowers hanging upside down." It's a
work-in-progress, Falls notes, but a match for L.A.'s
easy aesthetic that vibrates the cool bohemian style of
its design-driven enclave.
Like any creative, Falls has more ideas than hours
in the day and a number of future design plans
to execute. While rare, brightly-hued blooms are
what characterize e Unlikely Florist-branded
arrangements, its studio, while fragrant, strikes a
more muted, unfussy tone. Natural beauty is clearly a
reference point and a signature of his homeland. Falls
describes New Zealand as a hardworking, no BS kind
of place where people aren't afraid to get their hands
dirty. "From a style and aesthetic perspective," he says.
"I guess that mine is an organic look." is is evident
throughout the studio, which is available to rent for
events and productions. For those looking to stop and
smell the flowers, extra accommodations, complete
with fresh florals, complimentary beverages and a
movie projector and screen, is offered as well.
theunlikelyflorist.com
