Westside DIGS | Digital Edition Online

June 7, 2019

DIGS is the premiere luxury real estate lifestyle magazine serving the most affluent neighborhoods in the South Bay and Westside of Los Angeles, California.

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6.7.2019 | DIGS.NET 27 PHOTOGRAPHS: COURTESY OF ANN CHATILLON While the desert can be a barren, hostile place, e Rug Company clearly envisions it as an oasis. Among the line's hand-woven, artisan- made performance options, all feature stain- repellent Perrenials' performance yarn, which is 100 percent solution-dyed acrylic technology that allows the colors to infuse the yarn to its core. is means that the rugs are resistant to fading and able to withstand the elements of their domestic environment (mold, mildew, water). e line's durable designs make a splash beyond the poolside patio to include heavy-trafficked interior spaces such as the kitchen and bathroom. Given its attributes, the collection as a whole presents a stunning alternative in the outdoor category. Resilience aside, the Endurance Collection is aesthetically refined and engenders a garden party feel from afar and underfoot. Like sunrise or sunset, the colors of these floorcoverings shift from soft and calming tones like light blue, rosy pink and canyon-sand neutral to punched-up red and dark gray shades, reflected by the options "Cabo," "Vista," "Culver Terracotta," "Pacific," "Laguna," "Marina," "Mirage" and more. e line's most notable namesake is of particular interest to local design lovers—iconic Modernist architect Richard Neutra. Featuring the same hues and motifs of midcentury California, the geometrically interesting "Neutra" telegraphs aesthetic explorations of and connection to nature, and also flaunts e Rug Company's penchant for richly rendered patterns. Endurance Collection's 12 motifs also include stripes of varying thickness, a kind of elongated ombre, and abstractions of shapes. Available in various sizes, $53/square foot, at e Rug Company showrooms. therugcompany.com THE RUG COMPANY'S ENDURANCE COLLECTION TAKES ITS CUES FROM DESERT MODERNISM AND DESIGN ICONS LIKE RICHARD NEUTRA. MADE TO WITHSTAND THE ELEMENTS, THE COLLECTION IS IDEAL FOR THE INDOOR-OUTDOOR LIVING IN SOUTHERN CALIFORNIA.

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