20 DIGS.NET | 6.21.2019
P R O F I L E | G R AY E
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PHOTOGRAPHS:
COURTESY
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MINH
TRAN
Graye Matters
W
ith the LA Design Festival just around the corner ( June 20-23) and a
vibrant art scene—highlighted by the first edition of the city's Frieze art
fair last February—Los Angeles is well into its rebirth as a vibrant cultural
and creative destination. Another testament to this movement is the new showroom
for Graye, a design and lifestyle atelier born from founder and creative director Maria
Cicione's passion for modern European design.
Previously located in Robertson Boulevard and accessible to the outside world (trade
and public) by appointment only, the showroom finds new life in a 7,000-square-foot
space at the heart of Hollywood's Design District, and is open Monday through Friday,
from 9:30 a.m. to 5:30 p.m. (plus on Saturdays, also by appointment). For the Jan. 30
inauguration, Cicione displayed the limited edition Ossimori created by Milan-based
Studiopepe (helmed by Arianna Lelli Mami and Chiara Di Pinto), which consists of
a collection of mirrors, lamps and sculptures that study and juxtapose different yet
Relocating its showroom from Robertson Boulevard
to Holly wood 's North Sycamore Avenue, lifestyle atelier
Graye moves forward.
complementary materials. Filled with furniture, lighting and art, the warehouse-style showroom has an
industrial feel thanks to its concrete floor and exposed brick walls coated in black. Among the brands
exclusively distributed by Graye are MDF Italia, Porada, de Castelli, Linteloo, Gratz Archive and Porro,
the last of which Graye maintains the largest collection in the United States. Atelier de Troupe, Glas Italia
and Bosa—to name only a few—are some of the other manufacturers with products available at Graye.
In addition to selling products, Graye offers custom services and project management for interior design
and architecture projects, space planning and layout, post-purchase support for care and maintenance, and
decorative and architectural lighting, supporting the brand's objective of contributing to the flourishing
design culture of Los Angeles. graye-la.com
DESIGNED BY
STUDIOPEPE, THE
LIMITED EDITION
OSSIMORI WAS
SHOWCASED AT
GRAYE FOR THE
INAUGURATION
OF ITS NEW L.A.
SHOWROOM
LAST JANUARY.
