DIGS is the premiere luxury real estate lifestyle magazine serving the most affluent neighborhoods in the South Bay and Westside of Los Angeles, California.
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6.21.2019 | DIGS.NET 39 M A R K E T W hen DIGS last spoke with Cindy Ambuehl she was smoothly multitasking, being interviewed while doing her hair and ironing out last-minute details for her event. e occasion? A party at one of her listings, a sleek Brentwood home on North Tigertail with a price tag just shy of $11 million. ere would be a jazz band and sushi, and attendance would be more than double of what was expected. Ambuehl 's Instagram feed would broadcast live videos of the event to her significant following. "People didn't leave until nearly 2 in the morning," she says. "It was phenomenal." e success of the evening was evidenced shortly after. "We ended up having someone come through the house on the night of the party," she recounts. "e next day he wrote an offer, and we closed two weeks later." It's not unlike Ambuehl to employ a creative mix of methods to get all eyes on her listings—in this case, layering a live event atop social media to generate extra buzz. en again, she's not your typical agent. After 20-plus years as a successful actress, culminating in a three-year run on the TV series JAG, Ambuehl set her sights on real estate, and ended up a partner at e Agency. On April 1 of this year, Ambuehl moved brokerages, switching to Compass. "It was a really big decision for me," says the mother of seven, whose love for e Agency remains strong. Wanting to develop the newish Cindy Ambuehl Group—which includes son Zander Diamont, a former football MVP and social media pro turned agent, and Nikki Magliarditi, who spent two years as Ambuehl's assistant prior to becoming a full- time agent—its namesake eyed Compass as the best fit for her current goals. "I wanted to be where I would have the best opportunity to grow my team," she explains. "It's been an amazing experience so far." For Ambuehl, forming a group has everything to do with reaching more clients while sustaining her distinct business style. "We have a personal connection with our clients," she says of her team. "ere's a sense of trust and familiarity." It's a strong agent-client relationship that comes from her do-or-die service approach. "We work around the clock to accommodate clients," Ambuehl points out. "We're one-hundred percent there for them—it's always about them." is, she points out, is the most important part of her business, the part that will never change. What a client can expect going forward is to reap the benefits of Ambuehl's new investment in digital marketing, which will enable creative campaigns and a global reach. "We'll be able to promote our clients' listings like never before," she declares. Citing strong organizational and time management skills as contributors to her success, Ambuehl also points to a knack for remaining even-keeled no matter the scenario, and more importantly, having a mindset that never takes success for granted. e former is a trait she developed during her show business days in order to shine during big-ticket auditions. ("I would have to take a nice deep breath, and walk in the door, cool, calm and collected," she recalls.) Today, it's invaluable during real estate negotiations and listing appointments. e latter quality, gratitude, is an inheritance from her police officer father and homemaker mother; part of a working-class perspective she's retained and is taking care to pass along to her sons. "I'm the same person now as I was in high school in Anaheim, California," she states. Ambuehl, whose current listings range from $2.5 to $25 million, and whose brand category is clearly luxury, is quick to note that it's a relative state, and can be experienced at any price point. "Luxury to us was maybe going to the Olive Garden, or getting a nice set of cotton sheets," she says of her upbringing. "We didn't have a lot, but we didn't care. We were happy." CINDY AMBUEHL CINDY AMBUEHL GROUP 310.321.9148 | CINDYAMBUEHLGROUP.COM