18 DIGS.NET | 5.1.2020
P R O F I L E | E Y E S O N T H E F U T U R E
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Niche Interiors
In San Francisco, greater-good design takes
striking shape in a contemporary home
with a view into the future.
S
ustainable design is a planet-imperative for Jennifer Jones, principal designer
of Niche Interiors, whose eco-friendly focus dates to its founding in 2007. "We
recently became a founding members of the Good Future Design Alliance (GFDA),
joining other forward-thinking, sustainable companies and the design and construction
industries to reduce waste by 50 [percent ] in the next five years," notes Jones, who is
inspired by creating healthy home environments for clients.
Niche's work to furnish this newly constructed, 8,000-square-foot home perched on
the edge of Telegraph Hill is a case in point. To achieve a seamless blend between
furnishings "with the modern architecture and restrained material palette," Niche worked
closely with architects at Lundberg Design. Creating a "collected feel" mandated a series
of mindful moves: selecting a mix of bespoke and vintage pieces; manufacturing custom
pieces locally, using sustainably harvested wood; and
refurbishing vintage upholstery using chemical-free foam.
Ample natural light suffuses all three levels of the home,
bringing attention to steel and glass LED pendants,
vintage Milo Baughman armchairs in vibrant green velvet,
and a cantilevered seat in the bay window that Niche
designed to further the airy feel throughout. Spatially, the
attentively appointed result breathes easy and chic.
"There's a misconception that eco-friendly and high-
end design are mutually exclusive concepts," says Jones,
who in her ability to see the future years before it was
fashionable, is helping to define it now. But this space,
she continues, "proves that a green approach can be just
as beautiful." nicheinteriors.com
