DIGS is the premiere luxury real estate lifestyle magazine serving the most affluent neighborhoods in the South Bay and Westside of Los Angeles, California.
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8 DIGS.NET | 6.12.2020 JUNE 12, 2020 | ISSUE 120 TO OUR READERS Westside DIGS welcomes your feedback and encourages reader response to our editorial features. Please send your letters to the Publisher at 722 1st Street, Unit D, Hermosa Beach, California, 90254 or via email to Contact@WestsideDIGS.com. Please include your name and contact information. Letters may be published and we reserve the right to edit. ADVERTISING For inquiries, please contact Publisher Warren Dow at 310.373.0142. EDITORIAL For editorial inquiries, please email Editorial@SouthBayDIGS.com On The Cover FIND YOUR PLACE. JUNE 12, 2020 DIGS.NET PRESENTED BY CHRIS CORTAZZO COMPASS FEATURE ON PAGE 20 Rhapsody in Blue Malibu Property Defines California Oceanfront Living INSIDE BUILDING BLOCKS POETIC FORM HAUTE IN WEHO PRESENTED BY CHRIS CORTAZZO COMPASS LIST PRICE $125,000,000 FEATURED ON PAGE 20 722 1st Street, Unit D, Hermosa Beach, California, 90254 Office: 310.373.0142 Westside DIGS Magazine is published every other Friday by m3 Media, LLC. Reproduction in any form or by any means is strictly prohibited without the prior written consent from m3 Media LLC. The Publisher and advertisers are not responsible or liable for misinformation, misprints, or typographical errors. All advertised properties are subject to prior sale or withdrawal without notice. Real estate advertised in this publication is subject to the Federal Fair Housing Act. M3 Media will not knowingly accept any advertising for real estate which is in violation of the law. All persons are hereby informed that all dwellings advertised are available on an equal opportunity basis. Any and all submissions to this publication become the property of m3 Media, LLC and may be used in any media. CREATIVE SERVICES & AD DESIGN/ORIGINAL ARTWORK PROVIDED EXCLUSIVELY BY WESTSIDE DIGS.. © 2020 Micro Market Media, LLC. All rights reserved. CO N N E C T W I T H U S Listen & subscribe on iTunes, digs.net or your favorite podcast provider. The Titans of Real Estate INFLUENCERS PODCAST .net In an imperfect world, imperfections are a thing of beauty. It's time to embrace imperfections – after all, they're what make us unique and human. Think of your imperfections as your authenticity. The real you. We can't be everything to everyone – so let's just be us. That's perfect. For brands, imperfections are powerful too. In the business world, they differentiate us – reveal our raw inner soul, connect us to our purpose, and make us remarkable. Imperfections build trust. And trust is the ultimate gatekeeper, it's where "yes" resides. Without it, you don't get through the consumer's gate. Imperfections build trust because they are real. Be transparent, don't try and mask your imperfections – own them instead. And Imperfection doesn't scale. And that is a good thing. Brands are not perfect – so don't act and pretend that yours is either. Perfect doesn't exist. Masking Reality In life, we all wear virtual masks. Masks designed to create an illusion of perfection. Masks that hide our imperfections and give us a false sense of self. Brands do this too. They say what they think you want to hear and don't show respect for your intelligence. It's easy to see who the offenders are if you really pay attention. Empathy is different than sympathy – it's hard to fake. Empathy is the root of everything. If you practice empathy, it will open your mind in ways never imagined. Seek to understand first and then you'll truly understand how you can "be of service." That's where the real value is created. "Seek first to understand, then to be understood." -Steven Covey Who Are You? In life, as in marketing, this is an all-important question. Authenticity is the real deal in marketing. Imagine the concept, "it pays to just be your- self!" And "who you are is who you will appeal to." It's a simple yet powerful "law of attraction." This is where a lot of brands go astray – they project the ideal version of them- selves instead of just being transparent. Better to start from a place of introspec- tion to help you better understand what you stand for and why you exist. The more you can tap into your raw self, your defining principles, and your unique characteristics – the more the world will engage with and pay attention to you. Attention and engagement are the foundational pillars found in successful marketing. As Seth Godin likes to say "People like us do things like this. There is no more powerful tribal marketing connection than this." The New Normal Webster's dictionary defines normal like this: :: conforming to a type, standard, or regular pattern; occurring naturally What exactly is a "new normal? Let's declare that "normal" is the "new normal." That imperfections, authenticity and empathy should occur naturally. On second thought maybe that would be a "new normal." Until next time ~ THE IMPER FECT BR A ND P U B L I S H E R ' S M U S E Warren J Dow Publisher wdow@Southbaydigs.com 310.373.0142 Publisher Editorial Director Marketing Director Business Development Director Digital Media Director Video Editor Senior Graphic Designer Graphic Designer Contributing Writers Senior Staff Photographer Warren J. Dow Amy Adams Kyle Coats Bud Moore Kieron McKay Matt Polizzi Ryan Lyse Jim Alba Wendy Bowman Jenn Thornton Constance Dunn Karine Monié Joclene Davey Abigail Stone Paul Jonason