Westside DIGS | Digital Edition Online

February 19, 2021

DIGS is the premiere luxury real estate lifestyle magazine serving the most affluent neighborhoods in the South Bay and Westside of Los Angeles, California.

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2.19.2021 | DIGS.NET 27 Commissioned by industrialist Lewis Bradbury, the glorious Romanesque building is best-known these days for its heavily Instagrammed atrium, a skylit stunner highlighting an extravagance of wrought-iron railings and birdcage elevators. Yet, even inside such a clear and obvious jewel, NeueHouse Bradbury manages to shine—and in supremely elegant fashion. All credit goes to the partnership between NeueHouse, a private membership club for creators and collaborators, and L.A.- and Toronto-based DesignAgency. For an award- winning practice that draws heavily on narrative to create unique spaces with a distinct visual identity, DesignAgency could not have scripted it better. Here was a building with deep ties to Hollywood—the Bradbury has appeared in a number of films, from Chinatown to Blade Runner—and an obvious sense of cinema. With its elegant red oak paneling and Italian marble accents, it has the feel of a set piece. DesignAgency proved a worthy auteur for what turned out to be particularly fabulous production, resulting in a modern and elegant workspace for today's creative professional. "Light and airy, the space encourages members to seek refuge—creative and otherwise— from bustling Downtown L.A.," explains Anwar Mekhayech, founding partner of DesignAgency. Refuge is right. The array of amenities at NeueHouse Bradbury is far from conventional watercooler fare. There is a dawn-to-dusk café/bar, for starters, along with a communal gallery and atelier workspace, a wellness room, P R O F I L E | N E U E H O U S E B R A D B U R Y A R C H I T E C T U R E + D E S I G N NeueHouse Bradbury is exemplar of the idea that some things never go out of style. They can, however, on occasion and with a few thoughtful de- sign decisions, be styled up. NEUTRAL FURNISHINGS, TASK LIGHTING AND NATURAL LIGHT ARE DEFINING FEATURES OF WORKSPACES THAT VIEW THE 70-FOOT VICTOR CLOTHING MURAL "THE POPE OF BROADWAY," PAINTED BY ELOY TORREZ IN 1985.

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