2.19.2021 | DIGS.NET 27
Commissioned by industrialist Lewis Bradbury,
the glorious Romanesque building is best-known
these days for its heavily Instagrammed atrium,
a skylit stunner highlighting an extravagance of
wrought-iron railings and birdcage elevators.
Yet, even inside such a clear and obvious jewel,
NeueHouse Bradbury manages to shine—and in
supremely elegant fashion.
All credit goes to the partnership between
NeueHouse, a private membership club for
creators and collaborators, and L.A.- and
Toronto-based DesignAgency. For an award-
winning practice that draws heavily on narrative
to create unique spaces with a distinct visual
identity, DesignAgency could not have scripted
it better. Here was a building with deep ties
to Hollywood—the Bradbury has appeared
in a number of films, from Chinatown to Blade
Runner—and an obvious sense of cinema.
With its elegant red oak paneling and Italian
marble accents, it has the feel of a set piece.
DesignAgency proved a worthy auteur for what
turned out to be particularly fabulous production,
resulting in a modern and elegant workspace for
today's creative professional.
"Light and airy, the space encourages members
to seek refuge—creative and otherwise—
from bustling Downtown L.A.," explains Anwar
Mekhayech, founding partner of DesignAgency.
Refuge is right. The array of amenities at
NeueHouse Bradbury is far from conventional
watercooler fare. There is a dawn-to-dusk
café/bar, for starters, along with a communal
gallery and atelier workspace, a wellness room,
P R O F I L E | N E U E H O U S E B R A D B U R Y
A
R
C
H
I
T
E
C
T
U
R
E
+
D
E
S
I
G
N
NeueHouse
Bradbury is
exemplar of
the idea that
some things
never go out
of style. They
can, however,
on occasion
and with a few
thoughtful de-
sign decisions,
be styled up.
NEUTRAL
FURNISHINGS, TASK
LIGHTING AND
NATURAL LIGHT
ARE DEFINING
FEATURES OF
WORKSPACES THAT
VIEW THE 70-FOOT
VICTOR CLOTHING
MURAL "THE POPE
OF BROADWAY,"
PAINTED BY ELOY
TORREZ IN 1985.
