18 DIGS.NET | 11.12.2021
EDIT
AD: ARCH PROFILE
Athena Caledrone
4 pages
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P R O F I L E | AT H E N A C A L D E R O N E
ITH A NEW collection for Beni Rugs, the Morocco-based
maker of customizable rugs that blend modern design with
heritage quality, designer Athena Calderone—the lifestyle
impresaria and creative engine behind the award-winning
lifestyle site EyeSwoon—is once again flooring the world
of contemporary design. It is a world she continues to
infiltrate with a growing platform that also includes lifestyle books
(including the best-selling interiors tome Live Beautiful), the blog
More Than One Thing and collaborations with like-minded brands
The Wooden Palate and Beau Rush Ceramics. Her latest line of
handcrafted floor coverings for Beni—the Swoon-worthy Broken
Symmetry—was born after Calderone discovered the brand in
Morocco, where she was sourcing pieces for her then new home.
That home, a Greek Revival townhouse in Brooklyn's historic
Cobble Hill section, is nothing if not symmetry itself, a reflection
of Calderone's effortlessly harmonious style. Of course, the breed
of undiluted design that Calderone has perfected for her cult
following on EyeSwoon and ventures beyond is lightyears from
easy—it merely appears that way, as if created by magic. So it
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