24 DIGS.NET 3.16.2018
PHOTOS
COURTESY
OF
BENJAMIN
MOORE
D O M A I N T R E N D S
R
are is the color with a more contemporary tone
than white—a hallmark of the minimalist home.
Still, a curated splash of color, used judiciously,
artistically, and in just the right place, can take a home
from neutral territory to a more competitive place in the
local real estate landscape.
When it comes to trending tones, Caliente—Benjamin
Moore's Color of the Year for 2018—plays into a popular
palette of so pinks, princely purples and ultra-rich
crimson on the influential red spectrum, notes Benjamin
Moore Color & Design Expert Andrea Magno. "Neutrals
are certainly a mainstay," she says, "but by bringing colors
from the red family into the mix, there is a renewed sense
of energy." Caliente is both a timeless and vibrant tone, a
red bursting with personali.
e rich shade is, however, best used sparingly; a
suggestion of red pically shows better than a full
saturation. "e general rule of thumb for real estate is to
use neutral, crowd-pleasing colors that will help potential
buyers envision a home as their own," says Magno, noting
RED HOT
A dash of Benjamin Moore's
reinvigorating red Caliente can
spice up a home to show its best
W R I T T E N BY J E N N T H O R N TO N
Caliente is a bold,
contemporary
accent color that
brings different
modern dining
settings to vibrant
life. A little of the
color goes a long
way, particularly
in the interior
where white is the
dominant hue.
that a strong hue like Caliente is exceptionally chic used
in small doses, to finish millwork, reinvigorate a kitchen
island accented with copper hardware, or disguise a
radiator from another era. "A front door freshly painted
in red is a classic that can give a good first impression for
homebuyers"—a play-it-safe break with the convention of
using cool, pale colors.
Interestingly, in Los Angeles, where the clean, white
look dominates, even Caliente is not such a tough sell.
Says Magno, "Looking to influential architecture of the
past served as one point of inspiration for the Color &
Design Team, where [we] saw red used as a key color in
a Mid-century Modern palette, or it directed the eye in a
primarily white interior." Sometimes the small gesture
has the biggest impact.
